Table of Contents - Glory Days - Bentley Publishers - Repair Manuals and Automotive Books

Glory Days

Price: $69.95

Table of Contents

	Introduction

1	Getting the Fever
	Finding a true calling: working with cars and marketing them
2	Learning the Ropes
	At Kaiser, learning what a good tie-in promotion requires - but not enough power to buck the system
3	Early Successes...and Failures
	First ignored, then tolerated, product knowledge leads to Chevrolet success; arrogance to a job loss
4	Temporary Insider
	A chance to work at Chrysler gives experience as the client, but happiness is fleeting
5	A Player on the "Hot" Team
	A move to Pontiac, where big changes are redefining the car, marketing ideas win power
6	The Royal Treatment
	How Royal Pontiac made "Win on Sunday, sell on Monday" work, all the way to an NHRA drag racing win
7	Forging the Bonds
	The final players take their place for the start of the musclecar era, as the GTO is born
8	The Tiger Learns to Roar
	Firing on all cylinders: GTO marketing ranges from magazines to shoes to breakfast cereal to Tigers to Monkees

9	Shifting Gears
	Major changes in corporate policies force a rethinking of marketing strategies
10	Judge...and judgement
	As the GTO reaches its apogee, the author falls victim to corporate politics
11	Dealing Myself Out
	Adventures at Hurst; how running a dealership is not the same as marketing cars
12	Nothing but Sizzle
	Take one car, add stripes, a spoiler, a wheel package and paint, and presto! a new model
13	The Consultant
	Building a business out of performance comparisons
14	Why the Tiger Roared
	Marketing and brand management in today’s environment, and how the Wide-Track concept would fare today
	Afterword: Preserving the Legend
	The importance of the car hobby today
	Index
	Art Credits
	About the Authors